2-Day Business Masterclass - 19-20 January 2027 - Ashridge HouseMasterclass - 19-20 Jan 20272-Day Business Masterclass - 19-20 January 2027 - Ashridge HouseMasterclass - 19-20 Jan 2027
A dozen meetings in the diary, a call with your accountant, a client who'll only speak to you. Spend two days away from all of it with me, and come home knowing what to stop, what to buy and who to hire next.
Business Masterclass 2027 · 19 and 20 January · Ashridge House
Kavish, Bradley, Andrew and 100-odd other owners were in the room last time.I hear the same thing in the comments every week.
Fixing that is easy enough, apparently. "You've got to work ON the business, not IN it". That's what every muppet with a degree in business studies will tell you, anyway.
But none of them can actually tell you HOW to do that. Or when you're supposed to find the time.
Because it's not happening this week, is it? Not when you've got a dozen meetings already in the diary, interviews to do for that new role, a call with your accountant, and that client who's insisting they speak to you.
That's why I'm asking you. No. URGING you to block out 2 days in January and spend them with me instead.
You won't see any of the chancers who go to every networking event going for the free sandwich, or because they love 'talking' more than 'doing'.
Everyone there is an action-taker. Because they've got a payroll to make on Friday. Staff and vans and premises. Turning a million, two million, five, fifty. One fella who came to my last Masterclass said the best bit was being sat in a room where every business was bigger than his.
Last time they flew in from Poland, Germany, Cyprus, Dubai and Chicago, and drove in from all over the UK.
Round the room: a fabric business, a group of bars that's since bought a brewery, an exterior cleaning firm, an IT company, a photographer, a Highland tour operator and a business from the Netherlands.
Not an ounce of theory or "here's what I read might work". Everything I tell you will be based on what I've done myself and the hard-fought lessons I've learned.
Where the money actually comes from. Which bit's making it. Which bit's losing it. And you'll find out once and for all whether you've built a business or a profitable job.
And what you do when the bank's knocked you back on the commercial mortgage, because that's a story I hear most weeks.
Where you actually find them - because the ones you want aren't listed on "for sale" websites - and what you should pay. Because a £2million business can become a £4million business at the signing of a piece of paper.
How to raise the money without betting the house.
How to hire the next person, and how to tell whether the ones you've got are any good.
The stuff that actually gets people to part with their cash.
We get to the thing that's actually stopping you, and I'll challenge you on it there and then, and you'll leave knowing what to do next.
And every single one is something you can take home and use yourself by Thursday.
What people who were in the room last time went and did. In their own words, from their own emails.
Bought a brewery
"Since then we've acquired a brewery (and are currently in the process of buying another), opened two more venues, bought a cleaning company and added a couple of mobile street food brands into the portfolio."
"If I'm honest, a huge amount of that has come directly from James' content, the advice he gave me on the podcast, and the thinking and challenge that came from the Masterclass itself."
"He's made a massive difference not just to the business but personally as well in terms of confidence, ambition and giving me permission to think bigger and execute faster."
Take more risks
"The main takeaways for me came from being in a room full of so many driven people, all who had businesses much bigger than mine. It inspired me to have a bit more of a F*** it attitude and take risks."
Buying the building
"We're currently looking to purchase a commercial property to operate the business from, rather than continuing to rent. I found James' talk on this particularly useful at the Masterclass"
Infectious energy
"This group of people I have just spend the day with are infectious, the energy is really high. Just being around James infuses you to crack on and get your business sorted"
A ten-year vision
"The Masterclass particularly helped me gain more clarity on what I want the business to look like in ten years' time. I now have a much stronger vision for building something scalable, meaningful and long-lasting."
Perfect for entrepreneurs
"This event is perfect for Entrepreneurs of any creed who are super interested and passionate about growing their business."
Makes it real
"I attended the Masterclass because I find James motivating and he gets the mental juices flowing. He makes it real and that is more encouraging than he knows."
From my YouTube comments and podcast guests who've written in since. Not Masterclass reviews; those are above.
Every one of these is a real doubt. Here's the answer.
A 700-year-old estate, 30 minutes north of London. Henry VIII kept his children here. The house you'll be in was built by James Wyatt and is Grade I listed, sitting in 190 acres of gardens that Humphry Repton laid out.
"You come up the Monday night, you're in the bar with the same people, and some of the best stuff happens in that bar let me tell you."
Gold is capped at 20, and it comes with two nights at Ashridge, your travel sorted and a seat at my table on the Tuesday. So rather than sell it off a button, tell us a bit about your business and one of the team will ring you.
So look, if this is the first business seminar you've been to or if this feels like a gamble, then let me make it easier for you.
I am so bloody certain that this will be THE best investment you make in your business, that I'll give you every penny back if you decide it's not. You don't need to prove it to me. If you simply decide at lunchtime on day one that it's a massive waste of your time, just find me or one of the team and I'll have whatever you spent on your ticket back in your account before you're back in the office. I'll even pay for your train fare!
If you follow me, you'll know I share more numbers than most. But I've never publicly shared half the stuff I'm going to be giving you from the stage in January.
I've done it all. I've got 3,000 staff on my books. I've bought over 20 businesses in my career and started a dozen more. And I've got enough commercial property to need someone managing it full time. All of it adds up to £55million a year in turnover.
I truly believe this is the hardest it's been in our lifetime to run a business that actually makes money. Rachel Reeves has cost me another million bloody quid a year on national insurance alone!
So this year I've bought a theme park, a pie factory and a wedding venue anyway. Same rates as you. Same Rachel Reeves doing whatever she can to make my life harder.
Now, you've seen the week in the life videos. I'm still grafting. But every ceiling I've got through, I got through by stepping away from the desk. It doesn't happen on a Tuesday on the 12 minutes you've got between meetings. It doesn't and it can't.
This is the fifth Business Masterclass. London in 2022, 2023, 2024 and 2025. Ashridge in January.
It's mostly me on that stage. But I may bring up a guest or two from my own team, like the people who run the marketing and the AI across my group.
To your continued success.
James Sinclair
You'll learn the strategies I've used on my own, real businesses, like:
It's 19th and 20th of January. Monday night to Wednesday evening. Ashridge House. 100 seats, because that's how big the room is. Once it's full, it's full.
So don't delay. Don't go away to think about it. Secure your seat below today, and I'll see you at Business Masterclass in January.
Secure your seat